Key Takeaways：

• Japan Tobacco Inc. (JT) launches the second model in its limited-edition “Ploom AURA” color series: Bronze Royal.
• Available in limited quantities from November 11, 2025, through CLUB JT online and Ploom Shops nationwide in Japan.
• Starter kit priced at 2,980 yen.
• Features four selectable heating modes via the new HEAT SELECT SYSTEM.
• Employs JT’s proprietary SMART HEATFLOW technology for enhanced flavor and satisfaction.
• Designed with a bronze metallic finish, a patterned glossy front panel, and a compact, slim form emphasizing both elegance and functionality.

The “Ploom AURA Bronze Royal”

As the second model in JT’s 2025 limited-edition color lineup, the “Ploom AURA Bronze Royal” features a timeless bronze hue with a subtle metallic shimmer. Its sophisticated patterned front panel and refined glossy accents create a luxurious impression, enhancing the user’s individuality and aesthetic appeal.

The combination of Ploom AURA’s delicate organic curves and its compact, streamlined body highlights a balance between beauty and practicality. This limited color model aims to express personal style while maintaining the device’s sleek, ergonomic form.

Advanced Heating Technology for a Personalized Experience

The “Ploom AURA” is a next-generation heated tobacco device developed around the concept of “refined taste.” Using JT’s exclusive SMART HEATFLOW technology, it delivers a richer, more authentic tobacco flavor and deeper satisfaction compared with previous models.

The newly integrated HEAT SELECT SYSTEM offers four distinct heating modes, allowing users to customize their experience — from a mild draw to a more intense flavor profile — according to personal preference.

Through its blend of design sophistication, technological innovation, and sensory satisfaction, the “Ploom AURA Bronze Royal” continues JT’s mission to elevate the heated tobacco experience.