Key Takeaways:

• ROQY is a new vaping brand launched in Russia by Alfabet Labs, parent company of Flonq.
• ROQY L offers 20,000 puffs, 19 flavors, dual modes including Boost, and LED display.
• ROQY M provides 10,000 puffs, single-mode simplicity, and minimalist metallic design.
• Both devices feature hybrid nicotine for fast, intense, and consistent satisfaction.
• Alfabet Labs emphasizes innovation, responsible vaping, and global expansion, leveraging its expertise from the Flonq brand.

Alfabet Labs, the parent company of the successful Flonq brand, has introduced ROQY, a new vaping brand in Russia aimed at bold, independent users who dare to stand out and challenge conventions. Inspired by strength, determination, and individuality, ROQY combines minimalist design with advanced technology to deliver a powerful and satisfying vaping experience.

ROQY L: High Performance and Versatility

The first device in the ROQY lineup, ROQY L, is designed for vapers seeking maximum impact. It features a hybrid nicotine formula, combining salt and freebase nicotine for immediate intensity and long-lasting satisfaction. Key specifications include:

• 20,000 puffs per device
• 19 flavors, including Sakura Grape, Cranberry Grape, Berry Mix, and Sour Kiwi Passionfruit
• Boost mode for intensified flavor and vapor
• 16 ml e-liquid with Parallel Coils
• LED display with battery and child lock indicators
• 850 mAh battery with Type-C charging

ROQY L offers two modes — Normal and Boost — and includes a child lock to prevent unintended use, making it both versatile and secure.

ROQY M: Minimalism and Simplicity

Following ROQY L, Alfabet Labs expands the Russian lineup with ROQY M, a compact and minimalist device for users who prefer simplicity without sacrificing performance. Designed in four metallic shades — Silver, Titanium, Rose Gold, and Black Cosmos — ROQY M focuses on essential functionality:

• 10,000 puffs per charge
• 2,000 mAh long-lasting battery
• 19 flavor options
• Hybrid nicotine for fast, consistent satisfaction
• Single mode operation, with no buttons or complex settings

ROQY M embodies the brand’s philosophy of elegance, power, and simplicity, delivering an effortless yet high-quality vaping experience.

Innovation and Responsible Vaping

Alfabet Labs continues to prioritize research-driven innovation, supported by an in-house R&D team and experts from vaping, tobacco, and consumer electronics industries. The company also promotes responsible vaping practices by designing devices with child safety features and eco-conscious materials, ensuring products are both safe and sustainable.

Global Growth and Success

ROQY’s launch in Russia marks an important step in Alfabet Labs’ global expansion. Already present in over 20 countries, including the UK, EU, Asia, and the US, the company leverages its experience from the Flonq brand to deliver high-quality vaping products that combine design, flavor, and technology.

ROQY represents a bold new chapter for Alfabet Labs in Russia — a brand for those who refuse compromise, embrace individuality, and demand both style and performance.